About PCAB

A Transformative Approach to Massage Therapy Education

At PCAB, we don’t just teach massage techniques—we cultivate practitioners who can listen deeply, respond skillfully, and facilitate profound healing experiences.

Our Mission

We are committed to educating future bodywork professionals in a way that is

  • Career-Focused

    Our 740-hour program exceeds licensing requirements in most U.S. states, providing graduates with a comprehensive foundation for professional practice. We are certified by the Hawaii Department of Education and approved by the NCBTMB.

    Students gain essential business, marketing, and communication skills, preparing them for successful careers in private practice, luxury spas, wellness resorts, integrative health clinics, or wherever their path leads.

  • Relational & Trauma-Informed

    Our mission is to provide an educational experience that is deeply relational, trauma-informed, and grounded in self-awareness. We believe that the learning environment itself should embody the principles of trauma-informed care, emphasizing safety, choice, and respect for each person’s unique journey. Our goal is to graduate practitioners who are not just technically skilled, but relationally intelligent, emotionally attuned, and truly present in their work.

  • Immersive & Experiential

    Our mission is to provide an immersive, experiential education that engages the whole person. We integrate hands-on skill development, self-awareness, and an in-depth, embodied study of anatomy and physiology. Learning is grounded in the natural environment of Kauaʻi, where students connect with the land, each other, and their own internal rhythms. Our approach prepares students not just to understand the body, but to feel it and sense it.

Meet Our Director: Aliki Fields, LMT

At the heart of PCAB’s transformative learning experience is Alison (“Aliki”) Fields, a dedicated massage therapist, clinical herbalist, somatic practitioner, and anthropologist who brings a holistic, culturally-informed perspective to bodywork. With a background in archaeology, Aliki views bodywork as a kind of excavation—a process of uncovering layers of tension, patterns, and beliefs that shape our physical and emotional well-being.

Her passion for cultural healing traditions and whole-person bodycare informs her unique approach to teaching, ensuring that PCAB students receive a well-rounded, integrative education that honors the body’s capacity to heal.

A Leader in Relational Bodywork

As PCAB’s Lead Instructor and Program Director, Aliki guides students in:

Developing attuned, relational presence—learning how to listen, connect, and create safety in therapeutic touch.

Building technical skill & adaptability—mastering foundational massage techniques and integrating multiple modalities to meet individual client needs.

Deepening self-awareness & personal growth—exploring patterns, strategies, and core beliefs that may be limiting relationships to self and others.

Aliki believes that bodywork is essential, whole-person health care that begins with loving presence. She brings humility, curiosity, and deep reverence for the human experience into the classroom, inspiring students to become more enlivened and engaged.

Our Learning Environment

Located in Princeville, Kauai, our classroom is immersed in nature—with views of the ocean, lush greenery, and the island’s gentle trade winds. We believe that learning should be experiential, hands-on, and deeply connected to the rhythms of the natural world.

  • Indoor & outdoor classrooms with open-air settings for optimal learning.

  • State-of-the-art equipment including massage tables, anatomy models, bolsters, towel warmers, and projection tools.

  • Close-knit, supportive community fostering mentorship, collaboration, and personal growth.

At PCAB, you won’t just gain a certification—you’ll experience a personal and professional transformation that stays with you for life.

Lee Joseph & Carole Madsen

Our Founders: 30 Years of Awareness & Bodywork

Lee Joseph owned and directed the Florida School of Massage, in Gainesville, Florida, before moving to Kaua'i, where he started PCAB in the late 1980s. Carole Madsen, founder and director of The Healing Arts Center in St. Louis, MO, joined Lee on Kauai in 1995, where in partnership, they sailed the proverbial PCAB ship until 2015, complementing and balancing each other in countless seen and unseen ways. Carole, like night-blooming jasmine, emanated the softer spoken, gentle, and feminine presence, while Lee, more extraverted, was often seen as the face of PCAB. That said, during their decades as co-directors, both offered their innumerable gifts in teaching massage, Structural Integration bodywork, Hakomi and other presence-centered therapies, non-dual meditation and self-inquiry, breathwork practices, and numerous other modalities.

During his 30-some years as massage school director, teacher, psychotherapist, and spiritual guide, Lee reached countless students.

He had a unique ability to see and connect with his students 'as they were' while also inviting the ways that each of them were blossoming into more full versions of themselves. Lee knew and pointed to the transpersonal, 'Already Whole Self,' the 'part' that transcended stories, traumas and dramas, and offered a window into the Boundless Nature of Being that is already free, healed, and fully connected. "We are that which we seek." When a student was unable to access that 'part' of Self, Lee used his masterful skill and experience to meet each individual in their unique expression of humanness. 

Using the many skills and modalities he possessed, Lee invited all of us - ALL the parts of ourselves - to be welcomed, seen, and expressed within the Present Moment. 

Lee was fiercely dedicated to living a life of truth, awakening, and celebration. He was willing to confront whatever pain or hardship would arise, in himself or others, in service of as he would often say, "settling for nothing less than raging, ecstatic peace." This approach to life and personal 'growth-work' was the foundation for the Pacific Center for Awareness and Bodywork. Through the multitudes of 'Presence-Centered Bodyworkers’ he and Carole trained, and through the countless clients and students each PCAB graduate has in turn worked with, vast ripples of authentic, full-bodied, human love and expression continue to reverberate across the globe. 

Lee transitioned out of his physical body in August of 2015 while Carole continues to share her radiance with the world, offering massage, and spending time with her kids, grandkids, and soon-to-be great-grandchild.

Launch a career in massage therapy.

Apply today to begin your journey.