Our Values

Our focus is personal growth and professional development, living authentically and compassionately, being of life-affirming service to humanity, and supporting others to do the same.

We are committed to creating and nurturing an optimal classroom culture where each person is valued and accepted and feels safe to show up as their authentic selves.

We believe that humility and curiosity are key qualities for understanding ourselves and relating effectively with others.

We value a learning environment that welcomes a diversity of ideas, perspectives, and backgrounds.

We believe that a healthy society requires that everyone is provided dignity and respect, and that opportunity should be afforded to everyone, not varying by age, race, ethnicity, ancestry, national origin, citizenship, sex, gender identity or expression, sexual orientation, physical or mental abilities, criminal history, or religion.

We believe that we must transform both the societal systems and our own internal biases that promote and maintain inequality and any way of being that considers others as less than (racism, sexism, etc.).  We stand with Black Lives Matter, embrace applicants from underrepresented groups, and humbly endeavor to acknowledge the ways we benefit from inequality.

We believe that all behavior emerges out of positive intention for ourselves and that the combined power of touch, acceptance, and presence-centered awareness can allow for the emergence of new patterns that lead to healthier relationships and greater joy.

Our dedication to fostering a safe and nurturing environment is deeply integrated into our culture.  Please read more about what it means to provide trauma-informed care.

Campus and Facilities

Our massage therapy school is located in a quiet, rural location just outside of Princeville on the north shore of Kauai. We are located 1km from Princeville shops, a 10-min drive to Kilauea, and a 10-min drive to one of many beaches.  Go to our Kauai page to read more about Kauai.

Our indoor classroom has screen windows and doors on three sides of the room that allow us to operate with just natural light, view the ocean and the mountains, and feel the trade winds blowing through. We also have an outdoor classroom space and a large grassy area that we often use during classes.

Our carpeted classroom is equipped with ceiling fans, a small fridge, chairs, Pisces Pro aluminum massage tables, as well as a white board, digital projector, skeletons, and anatomy models and charts.


Lee Joseph and Carole Madsen
Lee Joseph and Carole MadsenFounders

From 1980 to 1990, Lee was owner and director of the Florida School of Massage, in Gainesville, Florida. Carole was founder and former owner/director of The Healing Arts Center in St. Louis, MO, the first massage school in the state. In the 1990’s Lee and Carole moved to Kauai and founded PCAB, which they directed until 2014.  Lee died in August of 2015.

We have an incredible group of highly skilled and compassionate faculty members who embrace our values.  Read their bios on our Faculty page.