Our Values

Our focus is personal growth and professional development, living authentically and compassionately, being of life-affirming service to humanity, and supporting others to do the same.

We believe that a healthy society requires dignity, respect, and opportunity should be afforded to everyone, not varying by race, sex, gender, sexual orientation, or religion.  Since it’s not this way, we must transform both the societal systems and our own internal biases that promote and maintain inequality and any way of being that considers others as less than (racism, sexism, etc.).  We stand with Black Lives Matter, and we humbly endeavor to acknowledge the ways we benefit from inequality.

We believe that humility and curiosity are key qualities for understanding ourselves and relating effectively with others.

We believe that all behavior emerges out of positive intention for ourselves and that the combined power of touch, acceptance, and presence-centered awareness can allow for the emergence of new patterns that lead to healthier relationships and greater joy.


Lee Joseph and Carole Madsen
Lee Joseph and Carole MadsenFounders

From 1980 to 1990, Lee was owner and director of the Florida School of Massage, in Gainesville, Florida. Carole was founder and former owner/director of The Healing Arts Center in St. Louis, MO, the first massage school in the state. In the 1990’s Lee and Carole moved to Kauai and founded PCAB, which they directed until 2014.  Lee died in August of 2015.