Our Values

Our focus is personal growth and professional development, living healthy & joyful lives, evolving and discovering more lovingly, being of life-affirming service to humanity, and helping others to do the same.  We believe that all behavior emerges out of positive intention for ourselves and that the combined power of touch and presence-centered awareness can bring about remarkable healing that leads to greater joy and well-being.


Lee Joseph and Carole Madsen
Lee Joseph and Carole MadsenFounders

From 1980 to 1990, Lee was owner and director of the Florida School of Massage, in Gainesville, Florida. Carole was founder and former owner/director of The Healing Arts Center in St. Louis, MO, the first massage school in the state. In the 1990’s Lee and Carole moved to Kauai and founded PCAB, which they directed until 2014.  Lee died in August of 2015.